Company Information

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The history of hides™

The original company, SunCepts, was formed in California in February of 2000 to globally market the newly invented, and patented, line of multifunction eyewear necessities that was then known by the brand name hides™. The hides™ product line incorporated the essentials of an eyeglass retainer, a protective case and a soft cleaning cloth all into one product.

In 2003 SunCepts relocated to Stuart, Florida and successfully marketed and operated hides™ for the next five years.

In June 2008 the hides™ brand was purchased by two families in Stuart and the headquarters, offices, warehousing and fulfillment was moved, literally, just down the street.

The new management team at hides™ is committed to developing, and strengthening, the global brand that is recognized for being top quality, fashion-forward, innovative and multifunctional. We are 100% committed to earning a solid reputation based on superior quality products, design, service and marketing expertise.

This commitment is best exemplified through the numerous product awards and accolades that hides™ has earned from leading consumer and trade publications and associations:

• ISPO – Brand New Award

• Motorboating Magazine – Boat Keeper Award

• North American Hunting Club – Seal of Approval

• Backpacker Magazine – Years Best Gear Award

• North American Fishing Club – Seal of Approval